Terms of Service

These Terms govern access to and use of QEMRA. By creating an account, accepting these Terms, purchasing a subscription or using QEMRA, you agree to these Terms, the Privacy Policy, Acceptable Use Policy, Messaging & Consent Policy, Subscription & Billing Terms, and the Data Processing Addendum where applicable.

If you use QEMRA for an organization, you represent that you have authority to bind that organization.

You must be at least 18 years old and legally capable of entering this agreement. QEMRA is intended for businesses and individual professionals/freelancers.

QEMRA may provide adaptive business onboarding, workflow generation/editing, WhatsApp Business connection, automated and AI-assisted replies, template support, inbox/human handoff, contacts, bookings, analytics, billing and related features.

QEMRA may modify features to improve security, compliance, reliability or product functionality.

Users may register, configure, preview and test QEMRA without payment, subject to reasonable anti-abuse limits.

Payment is required to activate live automation or paid features.

QEMRA may limit repeated free-account creation, excessive automated testing, misuse or attempts to circumvent paid activation.

You must provide accurate account information and keep it current. You are responsible for securing credentials and devices, activity by authorized users, role assignments and promptly revoking access that is no longer required.

Inactive sessions normally expire after 30 days. Optional MFA is available, with stronger enforcement available for administrators or enterprise configurations.

You are responsible for the legality and accuracy of your business information, contacts, consent records, message content, offers, claims, promotions, goods/services, taxes, licenses, sector obligations and Meta/WhatsApp compliance.

You may not use purchased, scraped, harvested or otherwise non-consensual contact lists.

You may send marketing/promotional messages only where you have valid permission and where the message is permitted by law and platform policy.

You must respect opt-out requests. QEMRA may automatically suppress promotional messages after a clear opt-out. Necessary non-promotional service or transactional messages may continue where permitted.

QEMRA integrates with the WhatsApp Business Platform. Meta/WhatsApp—not KRAVIA—controls business approval, verification, template approval/rejection, messaging limits, quality ratings, delivery, platform policies, restrictions and continued access.

QEMRA does not guarantee any Meta/WhatsApp approval, account status, template approval, message delivery or continued platform access.

AI output may be inaccurate, incomplete or unsuitable. You are responsible for reviewing important output.

New business accounts default to Review first for AI replies. Businesses may select Auto-send, Review first or Human only, subject to safeguards.

QEMRA may use dynamic confidence/safety thresholds. Low-confidence outputs may use a safe fallback or human handoff.

QEMRA must not be used as the sole basis for fully automated high-impact decisions involving medical diagnosis, emergency response, legal advice, lending/credit, insurance eligibility, employment decisions or similar sensitive decisions without appropriate human oversight.

AI may propose workflow changes, but significant changes must be reviewed/tested and explicitly published by the business.

Actions with real-world consequences, including payment links, booking cancellation/changes, refund-related actions, complaint escalation and similar operations, may require explicit business rules and/or human confirmation.

You retain ownership of your business data, contacts, messages, uploaded content and configured workflow data.

You grant KRAVIA a limited, non-exclusive license to host, store, process, transmit, display and transform Customer Content only as reasonably necessary to provide, secure, support and operate QEMRA.

KRAVIA/QEMRA retains all rights in the QEMRA platform, software, templates, system logic, underlying technology, branding and product design.

AI-generated replies, workflow suggestions, summaries and drafts may be used and edited by the customer for its business. Such outputs are not guaranteed to be unique.

QEMRA provides a notice-and-review process for valid copyright, trademark and other IP complaints.

Where reasonably necessary, QEMRA may temporarily restrict disputed content while reviewing a complaint. Affected customers may submit a counter-notice or evidence of authorization.

Paid plans may be monthly or annual and automatically renew until cancelled.

Prices are displayed before tax. Applicable GST or other taxes are added at checkout and reflected on invoices.

Meta/WhatsApp messaging charges are separate pass-through charges at actual or disclosed cost. Ordinary Cashfree/payment-processing fees are absorbed by QEMRA unless a specific method or jurisdiction requires otherwise and this is disclosed in advance.

If a renewal payment fails, QEMRA may retry collection and provide a 5-day grace period. If payment remains unsuccessful after the grace period, live automation may be paused until billing is resolved.

If a payment is reversed, disputed or charged back, QEMRA may pause the affected service while the matter is investigated, with notice where practical.

You may cancel at any time. Paid service remains available until the end of the current paid billing period unless access is suspended for another permitted reason.

There are no prorated refunds for partially used billing periods except where required by law.

Limited refunds may be considered for duplicate charges, verified billing errors, failure to activate due to QEMRA’s fault or where required by law. Eligible exception requests should normally be submitted within 15 days of the charge.

Existing customers will normally receive at least 30 days’ notice before a subscription price increase takes effect. Different treatment may apply to taxes, legal changes or clearly disclosed third-party pass-through costs.

QEMRA may suspend or terminate an account for spam, fraud, unlawful activity, abuse, security risk, policy violations, non-payment, infringement, conduct that harms QEMRA/Meta/customers/other users, or legal/regulatory requirements.

Where practical, ordinary issues receive notice and a reasonable opportunity to cure. Immediate suspension may be used for serious abuse, fraud, security threats, unlawful activity or material legal/platform risk.

A free account that remains inactive for 12 months may be deleted after 30 days’ notice, subject to legal or operational retention requirements.

Standard QEMRA plans are provided on a best-effort basis and do not include a fixed public uptime SLA.

Availability may depend on Meta/WhatsApp, Cashfree, Vercel, Railway, MongoDB Atlas, telecom networks, internet providers, AI providers and other vendors. QEMRA is not responsible for outages or failures outside its reasonable control.

QEMRA does not guarantee sales, leads, bookings, revenue, customer responses, uninterrupted service or any specific business outcome.

To the maximum extent permitted by law, QEMRA is provided on an “as available” and “as is” basis, subject to any warranties or rights that cannot lawfully be excluded.

To the maximum extent permitted by law, KRAVIA/QEMRA’s aggregate liability arising out of or relating to QEMRA will not exceed the total fees paid by the customer to QEMRA during the 12 months preceding the event giving rise to the claim.

This cap does not apply where liability cannot lawfully be limited or excluded.

To the maximum extent permitted by law, QEMRA is not liable for indirect, incidental, special, consequential or punitive loss, or loss of profits, revenue, goodwill, data or business opportunity, except where such exclusion is prohibited by law.

You agree to defend, indemnify and hold KRAVIA/QEMRA harmless from third-party claims, losses and reasonable costs arising from your unlawful content, spam, consent violations, misuse of QEMRA, infringement or breach, to the extent permitted by law.

Any reciprocal IP indemnity from KRAVIA/QEMRA is available only if separately agreed in an enterprise agreement.

QEMRA is not liable for delay or failure caused by events outside its reasonable control, including major cloud or telecom outages, natural disasters, government actions, war, civil disturbance, labor disputes or widespread internet disruption.

QEMRA normally provides at least 30 days’ notice of material changes by email and in-app notice. Urgent legal or security changes may take effect sooner where necessary.

If translated versions are provided, the English version controls in the event of conflict.

KRAVIA may assign these Terms as part of a merger, acquisition, restructuring or sale of substantially all relevant assets, with notice where appropriate.

A customer may transfer its account/agreement to another business only with KRAVIA/QEMRA’s prior written approval.

These Terms are governed by the laws of India, subject to non-waivable rights under applicable law.

The parties will first attempt in good faith to resolve disputes informally.

Subject to rights that cannot be waived, disputes capable of arbitration will be resolved under the Arbitration and Conciliation Act, 1996, as amended.

• Seat and legal place of arbitration: Rajamahendravaram (Rajahmundry), Andhra Pradesh, India.
• Language: English.
• Tribunal: one arbitrator, appointed by agreement or otherwise in accordance with applicable law.

Courts of competent jurisdiction may be approached for interim measures, enforcement or matters that cannot legally be arbitrated.

Nothing in this clause removes a statutory right to approach a consumer commission, regulator or other forum where that right cannot legally be waived.

If a provision is invalid or unenforceable, the remaining provisions continue in effect. Failure to enforce a provision is not a waiver of the right to enforce it later.

A separately signed Business Customer Agreement may modify these Terms for a particular customer. To the extent of a direct conflict, the signed agreement controls for that customer.

General/legal: noreply@qemra.vmnexa.co.in Billing: noreply@qemra.vmnexa.co.in Address: 4-340, Salipeta, Opp. HDFC Bank, Malikipuram, Dr. B.R. Ambedkar Konaseema District, Andhra Pradesh, India – 533253